Tourism policy is a major element of this model. The
policy seeks primarily to create an environment within which tourism can
flourish in an adaptive sustainable manner. An understanding of tourism
policy requires that it be analyzed along three main dimensions. The structure
of policy establishes a framework of relationships within which its specific
content can be formulated. The process of policy formulation provides a
systematic approach for involving stakeholders in the consensus-based formulation
of both the structure and content of tourism policy for a given destination.
Tourism policy is a set of regulations, rules,
guidelines, directives, and development/promotion objectives and strategies
that provide a framework within which the collective and individual decisions
directly affecting tourism development and the daily activities within a
destination are taken. The concept of tourism policy is trying to create an
environment in which tourism within a destination can prosper in a sustainable
and adaptable manner. At the same time, they distinguish such a concept of destination
planning and development from a much more famous concept of master planning
which, in their opinion, entails a much more rigid and a bureaucratic approach where
parameters for a long-term destination development are set in a somewhat static
way. Although they admit that both concepts share some similarities in
formulating
The policy, planning and development process has
succeeded in creating the framework for a competitive/sustainable destination.
The challenge now faced by the destination is to manage its various components
in a way that ensures its economic profitability while avoiding degradation of
the factors that have created its competitive position. Tourism policy provides the guidelines for the
framework within which to establish and operate the organization that will
provide the leadership and coordination necessary to make a destination function
competitively on an ongoing basis
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